Effective Date: July 10, 2026

Welcome to Mama Ethel's Herbal Infusions ("we," "our," or "us"). Your privacy is important to us. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, purchase our products, or communicate with us.

We may collect the following information:

• Name
• Email address
• Phone number
• Billing and shipping address
• Payment information (processed securely through our third-party payment processor)
• Order history
• Information you voluntarily provide through contact forms, newsletter sign-ups, promotions, or customer service inquiries

We may also automatically collect certain information, including:

• IP address
• Browser type
• Device information
• Pages visited
• Time spent on our website
• Cookies and similar technologies

We use your information to:

• Process and fulfill orders
• Provide customer support
• Send order confirmations and shipping updates
• Respond to questions and requests
• Improve our website and customer experience
• Send promotional emails and special offers (only if you choose to receive them)
• Prevent fraud and protect our business

All online payments are processed through secure third-party payment providers. Mama Ethel's Herbal Infusions does not store your complete payment card information on our servers.

If you subscribe to our email list, we may send newsletters, promotions, product announcements, and educational content. You may unsubscribe at any time by clicking the unsubscribe link in any email.

Our website may use cookies and similar technologies to improve website performance, personalize your experience, and analyze website traffic.

You may disable cookies through your browser settings, although some website features may not function properly.

We do not sell or rent your personal information.

We may share your information only with trusted service providers who help us operate our business, including:

• Payment processors
• Shipping providers
• Website hosting providers
• Email marketing services
• Analytics providers

These providers are only permitted to use your information to perform services on our behalf.

If you are a California resident, you may have certain rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA). Subject to applicable law, these rights may include the right to:

• Know the categories and specific pieces of personal information we collect, use, disclose, and retain about you
• Request deletion of your personal information
• Request correction of inaccurate personal information
• Opt out of the sale or sharing of your personal information
• Limit the use and disclosure of sensitive personal information, if applicable
• Receive equal service and pricing even if you exercise your privacy rights, meaning we will not discriminate against you for making a privacy request

We do not sell personal information as that term is commonly understood under the CCPA/CPRA. We also do not share personal information for cross-context behavioral advertising.

If you would like to exercise any California privacy rights, please contact us using the information in the Contact Us section below. We may need to verify your identity before processing your request. You may also designate an authorized agent to make a request on your behalf, subject to verification requirements.

We take reasonable administrative, technical, and physical measures to protect your personal information. While we strive to protect your information, no method of internet transmission or electronic storage is completely secure.

Depending on your location, you may have the right to:

• Request access to your personal information
• Request corrections to inaccurate information
• Request deletion of your information
• Withdraw consent for marketing communications
• Request a copy of your personal data

If you are a California resident, please also refer to the California Privacy Rights section above for additional rights that may apply to you.

To exercise these rights, please contact us using the information below.

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children.

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites.

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.

If you have any questions about this Privacy Policy or how your information is handled, please contact us:

Mama Ethel's Herbal Infusions

Email: renee@mamaethelsherbalinfusions.com

Phone: 1-702-624-1322

Website: mamaethelsherbalinfusions.com

Thank you for trusting Mama Ethel's Herbal Infusions. We value your privacy and are committed to protecting your personal information while providing you with quality handcrafted natural skincare products.